There are events where, as soon as you walk through the door, you sense that something different is happening. AutoXpérience 2026 in Geneva was one of those events...
An energy we no longer expected at this level
The organizers were hoping for a little better than last year. They got twice as much. The public turned out in droves—families, enthusiasts, professionals—and the enthusiasm was palpable in every aisle. This isn't a show where you come to admire cars behind ropes. You come to try them out, feel them, drive them. And people appreciated that.
Experience above all
What sets AutoXpérience apart from traditional shows is its obsession with the tangible. Many of the models on display were available to test drive—not in photos or videos, but on the road. And for prestige brands such as Lamborghini, McLaren, and Aston Martin, the vehicles were showcased on miniature circuit-style "roundabouts," combining elegance with raw pleasure. A real success.
What we brought back from Geneva
For the Rolicar.ch team, this show was above all an opportunity to talk to people—real professionals, real dealers, real people who live and breathe cars every day.
And what we heard confirmed our direction: the market was waiting for something like Rolicar.ch. A simple, honest platform, without the burdens of the established players. When we explain the principle
— 1 ad = 1 franc —
total independence, a community of enthusiasts — people naturally get on board. No need for complicated sales pitches.
We left Geneva with some great contacts, partnerships in the pipeline, and a stronger conviction that we are on the right track.
rolicar.ch — Cars, from enthusiasts to enthusiasts.
Photos: Monika Hanczyc & AutoXperience
